Partner spotlight: B Creative

Our partnership with Road Ready has been one of the highlights of B Creative's client work. We've watched this go from a bootstrapped pilot to where it stands today, and it's been a privilege to play a part in getting them there.

B Creative was tasked with creating core safety videos for Road Ready's platform, edited in 15 different languages for the initial pilot period. Being nimble, up for the challenge, and having significant past experience creating health and safety content, B Creative was the team for the job.

We've seen Road Ready grow since, and it's easy to see why. It's a rare, no-brainer solution that delivers a genuine net positive for New Zealand: safer roads, and real savings in time, money and resources for the country and local communities.

Having worked this closely on the project, I can't help but think of Road Ready every time I see an avoidable accident on our roads — a column of traffic backed up, a campervan stuck in the snow, tourists stranded without fuel. It's exactly why we need Road Ready.

We backed Road Ready when they were bootstrapping their way through the pilot. We'd encourage you to do the same. Road Ready is a win/win breakthrough worth getting behind.

— Ben Ferrier, Founder, B Creative